This piece was created in Procreate and then transferred to Illustrator for crisper quality for printing and formatting

This was created for Dr. Renan Erkut-Petermann. She is a PhD clinical psychologist treating children, teens, adults, and couples in her independent practice. She owns and operates her own business and practice, called Care Behavioral Health.

When discussing with Dr. Petermann, I was instructed to create a logo unique from the generic heart in hand, home, hug, and such that most clinics use. I crossed inspiration from the movies Soul (2020) and Inside-Out (2015 & 2024) with standard medical logos like Hackensack Meridian Health (simple with words). Additionally, I ensured the logo would be adaptable for various settings and reasons/contexts.